{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Feyetrepreneur.simplecast.com%2Fepisodes%2Feyecare-marketing-101-stop-being-lazy-froE55ay","width":444,"version":"1.0","type":"rich","title":"Eyecare Marketing 101 | Stop Being Lazy","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/5c7b99/5c7b99b2-df22-4032-a196-6b5ffee25cf9/eea8cf7d-cf58-400d-a908-ff682d6f8b48/eyetrepreneur-listo.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/eea8cf7d-cf58-400d-a908-ff682d6f8b48\" height=\"200\" width=\"100%\" title=\"Eyecare Marketing 101 | Stop Being Lazy\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"What is the INTERNET? It's this tool optometrists and opticians DON'T UNDERSTAND.   >>> 1991, the year the internet went live <<<   2019, eyecare providers still have the worst cookie cutter websites . 2019, eyecare providers still don't have Google reviews . 2019, eyecare providers still spend $0 on marketing . 2019, eyecare providers still haven't claimed their Google My Business . 2019, eyecare providers still buy websites at trade shows . 2019, eyecare providers still have VSP websites . 2019, eyecare providers still haven't blogged . 2019, eyecare providers still haven't bought a Google AdWord . 2019, eyecare providers still haven't bought a Facebook Ad . 2019, eyecare providers still don't have professional headshots . 2019, eyecare providers still buy print ads . 2019, eyecare providers still update their website every 5-7 years     Watch the video: https://www.facebook.com/eyetrepreneur/videos/346259032949512/"}