{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Ffarming-focus.simplecast.com%2Fepisodes%2Fcan-a-clear-identity-shape-your-farms-future-N5UH52yQ","width":444,"version":"1.0","type":"rich","title":"Can a clear identity shape your farm’s future?","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/f058e9b4-6df6-4e75-83f6-776360dc4a58/ab519bff-c89b-474e-a696-73b0101d6014/cropped_1793024862660.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/d417a3b9-ee1d-42c0-b9e7-4418cb1965c3\" height=\"200\" width=\"100%\" title=\"Can a clear identity shape your farm’s future?\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"Size, farm type or location weren’t always what set the most memorable farms apart during Peter Green’s Nuffield travels. It was their ability to explain where they’d come from and where they were heading. This week on Farming Focus™, Peter heads to New Zealand to explore how a clear direction, a strong farm story and an understanding of the market can help turn ambition into commercial opportunity. "}