{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Ffeastingondesign.simplecast.com%2Fepisodes%2Fprenticehowe-bd782e49","width":444,"version":"1.0","type":"rich","title":"Prentice Howe–The Empowered Challenger Playbook","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/848117/8481174e-e712-4575-815e-32a95243ef2a/09662b12-deba-4e36-be37-125d0248e8ba/1581283537-artwork.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/09662b12-deba-4e36-be37-125d0248e8ba\" height=\"200\" width=\"100%\" title=\"Prentice Howe–The Empowered Challenger Playbook\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"Today on Feasting on Design, I’m talking with Prentice Howe, author of The Empowered Challenger Playbook and Principal at Door No. 3 in Austin, Texas. We chat about what makes a challenger brand, the importance of niching down by clarifying who you work with and how you work with them, developing a mind set that’s geared for change, plus a whole lot more."}