{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Ffespa-podcasts.simplecast.com%2Fepisodes%2Fpersonalisation-with-marshall-atkinson-tF5FCJ8i","width":444,"version":"1.0","type":"rich","title":"Personalisation with Marshall Atkinson ","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/7572595b-352d-4bef-a32c-6ac5fc220573/160c0fa7-1ebb-41cb-bcf9-8ee6b94712ae/ep-13-podcast-image-790x450.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/97f320f4-09e9-417c-ac03-d00dee5328e0\" height=\"200\" width=\"100%\" title=\"Personalisation with Marshall Atkinson \" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"FESPA's Personalisation Experience Ambassador, Richard Askam speaks to Marshall Atkinson from Atkinson Consulting about Personalisation. Marshall describes how Personalisation focuses on the individual not the group and printing to the scale of one. "}