{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Ffikapouroverpod.com%2Fepisodes%2Fspecright-RatIZQH2","width":444,"version":"1.0","type":"rich","title":"Unveiling the Power of Company Vision with Laura Foti","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/4c9ff539-d70e-4d26-94d8-f6575bdb4466/6d9839c9-3331-4ce8-b2fa-33e97fb0ae9b/po-ep4-laura-foti-sq-cover.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"","height":200,"description":"This episode of Pour Over spotlights Laura Foti, the CMO and Founding Executive of Specright, the #1 platform for specification and supply chain data management. Laura believes that buying into your company’s vision is paramount to succeeding in any leadership role and shares the highlights of her leadership journey, the personal values she infuses in her work, and the vision and values that power Specright. She shares her perspective on the ins and outs of specification and data across industries and why, although the mechanics of specification might not be sexy, the end result certainly is. Laura talks about her unique strategy for generating excitement around this category, and the philosophy behind the three main levers underpinning Specright’s ultimate success across industries. She also dives into her personal reasons for believing in her company’s vision and the role models that shaped her professional and personal identity. Laura delves deep into the basis for her leadership ethic, core motivations, along with offering some true nuggets of wisdom for anyone pursuing a path to CMO. "}