{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Ffilmmakerandfans.com%2Fepisodes%2Fspecial-guest-denise-parkinson-p473iw2g","width":444,"version":"1.0","type":"rich","title":"Special Guest: Denise Parkinson","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/53fdc8cd-513f-4cc8-aef8-ba29048ce646/b1e79c13-bd8d-4b4b-9026-f0dd8d686588/filmmaker-and-fans-podcast-logo-1.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/fb0511dc-ac54-482c-abcc-22faa6d58e7a\" height=\"200\" width=\"100%\" title=\"Special Guest: Denise Parkinson\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"In this episode, Steve and Vince talk with industry-leading entertainment marketing executive Denise Parkinson. \n\nDenise is an industry expert in all aspects of entertainment marketing and is currently the Vice President of Business Development at Allied Global Marketing, a full-service marketing agency working with the world's largest entertainment and filmmaking brands. \n\nUsing Denise’s latest summer blockbuster campaigns as their foundation (like Superman!), they explore topics such as how marketing has evolved from grassroots to digital-first strategies, what indie filmmakers can learn from blockbuster campaigns like Barbie and F1, and actionable takeaways for independent filmmakers, including early-stage marketing, B2B assets, and festival strategies. \n\nAs a reminder, if you're enjoying this podcast, feel free to follow us on Apple Podcasts and Instagram @filmmakerandfanspodcast."}