{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Ffollow-your-dream.simplecast.com%2Fepisodes%2Fgeorge-schweitzer-cbs-marketing-guru-mI72ZVVv","width":444,"version":"1.0","type":"rich","title":"George Schweitzer: CBS TV Head Of Marketing for 30 years ","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/ce140731-dca5-4849-b48e-e793e97048e0/20e32f59-10a7-407f-b388-a6754473abc7/george-schweitzer-1.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"","height":200,"description":"Robert's guest in this episode is George Schweitzer, CBS Head Of Marketing for 30 years. George considers himself a Television Archeologist in that his broadcasting experience transcends the eras from over-the-air to cable to streaming. Along the way he has collected enough memorabilia to start a broadcasting museum! \n\nRobert's song in this episode: \"I Can't Explain\", his reimagined version of The Who's iconic hit. Recorded \"live\" at the 2018 Nisville Jazz Festival and released on Greetings From Serbia. Robert chose this song because it was one of the greatest hits of the British Invasion era of the 1960s, and Robert's relationship with George extends back to their college years when the music of this era was still in full swing!\n\nGeorge Schweitzer is someone who followed his dream and it led to unparalleled success. As the Head of Marketing at CBS for 30 years, George led the transformation of CBS into America's most-watched network. He led the promotional strategies for a veritable who's who of hit TV shows, including Survivor, CSI, The Big Bang Theory, The Good Wife, 60 minutes, the Late Show, the Grammys the Super Bowl, March Madness, and the Olympics. He's won every major broadcasting award. George and Robert first met in college at Boston University where they both worked for WTBU the campus radio station. Robert was a disc jockey and George was the station manager. Back then everyone knew that George would go on to become a huge success in broadcasting, as he did. \n\nIn this episode, Robert and George discuss:\n\nAttaining your dream. (10:25)\nThe huge shift in television from network control to consumer control. (16:53)\nThe changes that came to broadcasting from streaming shows.  (21:20)\nTrusted recommendations outweigh everything. (25:30)\nThe struggle to get your foot in the door for your dream job. (27:48)\nNever give up, be realistic, and realize that success does not happen overnight. (33:30)\n\n\"We’re all producers, producers just get things done.\" —  George Schweitzer\n\nIf you enjoyed the show, please subscribe, rate, and review at Apple Podcast, Spotify, or wherever you get your podcasts.  \n\n\n\nGet your Complimentary DREAM ROADMAP containing Robert’s 5 Steps to pursue and succeed at YOUR dream. Just click here:https://www.followyourdreampodcast.com/DreamRoadmap\n\n\n\nConnect with the Follow Your Dream Podcast:\n\nWebsite: www.followyourdreampodcast.com\n\nInstagram: https://www.instagram.com/followyourdreampodcast/\n\nFacebook: www.facebook.com/FollowYourDreamPodcastEmail Robert: robert@followyourdreampodcast.com\n\n\n\nFollow Robert’s band, Project Grand Slam, and his music:\n\nWebsite: https://www.projectgrandslam.com\n\nStore: https://www.thepgsstore.com/  \n\nYouTube: https://www.youtube.com/user/PGSjazz\n\nFacebook: https://www.facebook.com/projectgrandslam/\n\nSpotify: https://open.spotify.com/artist/04BdGdJszDD8WtAFXc9skW\n\nApple Music: https://music.apple.com/us/artist/project-grand-slam/274548453\n\nEmail: pgs@projectgrandslam.com\n\nIntro/Outro song in this episode- \n\n“I Can’t Explain”, Robert’s reimagined version of The Who’s iconic hit, from the Project Grand Slam album ‘Greetings From Serbia’\n\nRecorded “live” at the Nisville Jazz Festival \n\nSpotify link-https://open.spotify.com/track/6XPLxs40QXpzLCqSEaOLKx?si=7483120f040b4a8a\n\n\n\nShow notes by Podcastologist: Kristen Braun Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. "}