{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Ffortheevolutionofbusiness.simplecast.com%2Fepisodes%2Fservemethesky-8GpBPyds","width":444,"version":"1.0","type":"rich","title":"Tell Your Story to Build Your Movement with Emily Hessney Lynch","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/fcb07fa9-3aa4-4a25-a39b-12825dc41d3e/75fbbc60-b997-4635-9e0e-75362fc1ebfb/servemethesky.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/201768aa-0695-4410-881f-227f8ebba48f\" height=\"200\" width=\"100%\" title=\"Tell Your Story to Build Your Movement with Emily Hessney Lynch\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"What's the best way to engage with your online community to build your movement? How can you tell your brand story in an authentic way without green-washing or purpose-washing? Is it worth the risk for your company to take a stand on social issues? Tune in to this episode with Emily Hessney Lynch of Serve Me The Sky and I Heart ROC!\n\nEmily is the owner and founder of Serve Me the Sky Digital, a social media consulting company. In her spare time, Emily is the Director of I Heart ROC, a local website that tells the stories of fascinating Rochesterians. She is also on the Board of Cameron Community Ministries. Emily holds a Bachelor's Degree and Master's Degree from the University of Rochester. She’s a voracious reader and the proud parent of two rescue dogs."}