{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Ffully-managed.simplecast.com%2Fepisodes%2Fangelo-ferro-XrF69SgZ","width":444,"version":"1.0","type":"rich","title":"Gamify Everything: Retention, Revenue, and Relevance with Angelo Ferro of Playably","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/3aad4fc2-632f-44cb-ada3-a37fa1729d6c/04dfed89-82b4-4fff-8256-d8b99e2a0ba8/main-20art.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/5bc6d1a6-9968-48e8-9f1e-79b5ae3be356\" height=\"200\" width=\"100%\" title=\"Gamify Everything: Retention, Revenue, and Relevance with Angelo Ferro of Playably\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"In this episode of Fully Managed, host Shannon sits down with Angelo Ferro, co-founder of Playably, to dive into the science, creativity, and data behind gamification — and why it might just be the secret weapon your brand needs. They kick off with a custom game called Famous or Infamous, evaluating some of the most iconic (and infamous) gamified marketing campaigns, including McDonald’s Monopoly.\n\nWhat follows is an insightful conversation about how the best brands are using games not just to entertain, but to educate, retain, and convert customers in a more meaningful and enjoyable way."}