{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Ffully-managed.simplecast.com%2Fepisodes%2Fdawn-dawson-dU_1nkq_","width":444,"version":"1.0","type":"rich","title":"Spotting Cultural Trends and Marketing Inspiration with Dawn Dawson","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/3aad4fc2-632f-44cb-ada3-a37fa1729d6c/04dfed89-82b4-4fff-8256-d8b99e2a0ba8/main-20art.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/7fc6f7e2-8d30-49f1-bf15-c856741bc8ac\" height=\"200\" width=\"100%\" title=\"Spotting Cultural Trends and Marketing Inspiration with Dawn Dawson\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"On today’s episode, Dawn Dawson talks to Shannon about how her journey from radio to running her own ad agency shaped her perspective as a marketer, why curiosity and competition are key drivers of creative ideas, and how she draws inspiration from unexpected places including her side career as a jet ski racing commentator. Together, they dive into the psychology behind viral trends, the challenges of corporate marketing, and what it takes to stay ahead in a constantly shifting cultural landscape."}