{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Ffully-managed.simplecast.com%2Fepisodes%2Fdouglas-spencer-13ArefS0","width":444,"version":"1.0","type":"rich","title":"Branding That Sticks: Clarity, Voice, and Confidence with Douglas Spencer","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/3aad4fc2-632f-44cb-ada3-a37fa1729d6c/04dfed89-82b4-4fff-8256-d8b99e2a0ba8/main-20art.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/5bee4018-c0e3-4ba9-a523-6e665c26917c\" height=\"200\" width=\"100%\" title=\"Branding That Sticks: Clarity, Voice, and Confidence with Douglas Spencer\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"In this thoughtful episode of Fully Managed, host Shannon sits down with Douglas Spencer, founder of Spencer Brenneman, to talk all things branding — not just logos and color palettes, but the strategy behind communicating your value with clarity, confidence, and authenticity.\n\nDouglas shares how his experience as Global Head of Brand at Thomson Reuters led him to build a boutique brand strategy firm that helps nonprofits and small businesses align their messaging with who they really are today — not who they used to be or who they think they should be.\n\nThe conversation explores everything from tone of voice to the hidden pitfalls of assuming you know your audience, and even how a glass of orange juice once became a client’s logo."}