{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Ffully-managed.simplecast.com%2Fepisodes%2Ffrom-tech-to-education-a-marketing-journey-enEegavt","width":444,"version":"1.0","type":"rich","title":"From Tech to Education: A Marketing Journey","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/3aad4fc2-632f-44cb-ada3-a37fa1729d6c/bbff4760-98ec-4dfb-b3ad-b2092de9e9f2/podcast-20-20kiara-20serret.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/fc7f982a-a979-41af-963d-a867a53d9e95\" height=\"200\" width=\"100%\" title=\"From Tech to Education: A Marketing Journey\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"On today’s episode, Kiara Serret talks to Shannon, Penji’s Partnership Coordinator about how a non-linear career path can lead to marketing success, the power of authentic storytelling in higher education, and how to measure campaign effectiveness through a blend of data and community engagement.\n"}