{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Ffully-managed.simplecast.com%2Fepisodes%2Fhank-smith-sKEO29Pm","width":444,"version":"1.0","type":"rich","title":"Creativity, AI, and Out-of-This-World Ideas with Hank Smith","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/3aad4fc2-632f-44cb-ada3-a37fa1729d6c/04dfed89-82b4-4fff-8256-d8b99e2a0ba8/main-20art.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/76d34ab0-b23d-46ac-968d-ac87016e1e70\" height=\"200\" width=\"100%\" title=\"Creativity, AI, and Out-of-This-World Ideas with Hank Smith\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"On today’s episode, Hank Smith, Director of Strategy at Smith Gifford, talks to Shannon about the creative process behind building campaigns that are both unconventional and effective. They dive into Smith Gifford’s journey as a long-standing ad agency, how their team balances fun with strategy, and why embracing AI is shaping the future of marketing. From quirky campaign ideas to bold brand moves, Hank shares how his agency stays innovative while keeping results at the core."}