{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Ffully-managed.simplecast.com%2Fepisodes%2Fjoe-amato-7Dzai_lM","width":444,"version":"1.0","type":"rich","title":"Keeping Content Simple, Personal, and Profitable with Joe Amato","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/3aad4fc2-632f-44cb-ada3-a37fa1729d6c/04dfed89-82b4-4fff-8256-d8b99e2a0ba8/main-20art.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/906d807f-ff03-4b18-85e6-87a64807d051\" height=\"200\" width=\"100%\" title=\"Keeping Content Simple, Personal, and Profitable with Joe Amato\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"In this episode of Fully Managed, we sat down with Joe Amato to talk about what it really takes to create content that connects, converts, and stays relevant long after the trends fade.\n\nJoe brings his years of experience in traditional and digital media to unpack why simplicity in messaging matters, why so many agencies miss the mark on transparency, and how creating human-centered, evergreen content leads to long-term loyalty (and real sales). He also shares a brutally honest take on virality, niching down, and why not every idea is worth chasing—no matter how excited the client may be."}