{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Ffully-managed.simplecast.com%2Fepisodes%2Fjose-alonso-78KpMk6G","width":444,"version":"1.0","type":"rich","title":"Brand Therapy with Jose Alonso","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/3aad4fc2-632f-44cb-ada3-a37fa1729d6c/04dfed89-82b4-4fff-8256-d8b99e2a0ba8/main-20art.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/8f1951cf-90e3-42e3-bf18-3866f83cd64a\" height=\"200\" width=\"100%\" title=\"Brand Therapy with Jose Alonso\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"In this episode of the Fully Managed Podcast, Shannon sits down with creative strategist Jose Alonso for a deep and honest conversation on branding—from viral missteps to founder identity to building brand loyalty that actually lasts. They kick things off with a game of Brand Therapy, where Jose must diagnose and fix a fictional eco-brand’s public crisis.\n\nFrom there, Jose shares real-life stories of brand disasters he’s helped resolve, offers a practical framework for handling public backlash, and unpacks why empathy is the most underrated brand tool in today’s AI-saturated, always-online landscape. Whether you’re a founder trying to scale, a marketer rethinking strategy, or just someone who wants to better understand what makes a brand truly stand out—this episode will challenge how you think about branding."}