{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Ffully-managed.simplecast.com%2Fepisodes%2Fkevin-daisey-WKhM7N8K","width":444,"version":"1.0","type":"rich","title":"From Burned to Believing with Kevin Daisey","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/3aad4fc2-632f-44cb-ada3-a37fa1729d6c/04dfed89-82b4-4fff-8256-d8b99e2a0ba8/main-20art.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/1eb27036-e616-49d2-b0f6-243b109ee0be\" height=\"200\" width=\"100%\" title=\"From Burned to Believing with Kevin Daisey\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"In this episode of the Fully Managed Podcast, host Shannon welcomes Kevin Daisy, co-founder of Array Digital and multiple other niche marketing agencies. Kevin shares how he evolved from building websites in sixth grade to founding and scaling three highly specialized agencies. The conversation dives into the power of niching down, how to build trust in a skeptical client landscape, and why SEO isn’t dead—it’s just misunderstood. From legal marketing compliance nightmares to client red flags, Kevin pulls back the curtain on what makes a great agency–client fit and how transparency is the true currency in today’s marketing world.\n\nWhether you’re running an agency, hiring one, or simply looking to improve your marketing systems—this episode is full of insight and real talk."}