{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Ffully-managed.simplecast.com%2Fepisodes%2Fmichael-de-lon-_SIpg_V4","width":444,"version":"1.0","type":"rich","title":"Why Every Business Owner Should Write a Book with Michael DeLon","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/3aad4fc2-632f-44cb-ada3-a37fa1729d6c/04dfed89-82b4-4fff-8256-d8b99e2a0ba8/main-20art.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/8858847f-357c-4ec1-a398-0a5342484fe6\" height=\"200\" width=\"100%\" title=\"Why Every Business Owner Should Write a Book with Michael DeLon\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"In this episode of Fully Managed, host Shannon sits down with Michael DeLon—bestselling author, storyteller, and founder of Paperback Expert—to talk about how writing a book can radically change the trajectory of your business and your credibility.\n\nFrom ministry to marketing, Michael shares his journey from helping families build stronger marriages to helping entrepreneurs position themselves as trusted experts—without writing a single word. You’ll hear how a tragic phone call inspired one of his most personal books, why vulnerability builds trust faster than credentials, and how business owners can turn their personal stories into powerful marketing assets.\n\nPlus, Michael reveals how Paperback Expert helps entrepreneurs publish their books in just a few hours of their time, and why every book should start with a conversation, not a blank page."}