{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Ffully-managed.simplecast.com%2Fepisodes%2Frobert-prazmark-rNqUvCAJ","width":444,"version":"1.0","type":"rich","title":"Visa, Hot Dogs, and Holograms: The Business of Sponsorship with Robert Prazmark","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/3aad4fc2-632f-44cb-ada3-a37fa1729d6c/04dfed89-82b4-4fff-8256-d8b99e2a0ba8/main-20art.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/321f265d-ca1a-4dba-bb70-b3bc6b8ab3d3\" height=\"200\" width=\"100%\" title=\"Visa, Hot Dogs, and Holograms: The Business of Sponsorship with Robert Prazmark\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"In this high-energy episode of the Fully Managed Podcast, host Shannon sits down with legendary sponsorship executive Rob Prazmark, the man behind some of the biggest Olympic and global sponsorship deals in history. From Visa’s iconic takedown of American Express to pitching Elvis holograms in the metaverse, Rob shares insider stories, smart strategies, and a few personal regrets from his extraordinary career. The episode kicks off with a hilarious game of Sponsor It or Skip It, then dives deep into the emotional side of branding, what makes a great campaign stick, and how AI is reshaping education and marketing."}