{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Ffully-managed.simplecast.com%2Fepisodes%2Fwhy-your-brand-feels-invisible-GIvwD0SD","width":444,"version":"1.0","type":"rich","title":"Why Your Brand Feels Invisible","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/3aad4fc2-632f-44cb-ada3-a37fa1729d6c/29d17f36-46b6-445f-86b1-87abf1715b80/podcast-20-20john-20gumas.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/0762248a-d360-4549-bfea-a011a83d666f\" height=\"200\" width=\"100%\" title=\"Why Your Brand Feels Invisible\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"On today’s episode, John Gumas talks to Daniela, Penji’s Partnership Coordinator about Challenger Brand Marketing—the methodology that helps smaller brands compete with industry giants. John, an expert in the field, coined the term Challenger Brand Marketing and has spent 40+ years helping brands maximize their resources to carve out a unique space in competitive markets."}