{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fgambrill.simplecast.com%2Fepisodes%2Fthe-riches-are-in-the-niches-NfwIwbt9","width":444,"version":"1.0","type":"rich","title":"The Riches are in the Niches","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/f1b12943-afe5-4ca5-92ef-8da4cf8c02d8/52a3e5c2-3b87-4821-b789-d6f2c77c6b46/cover-podcast-03-2.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/5349f439-11a7-414f-b8ef-2030a7343642\" height=\"200\" width=\"100%\" title=\"The Riches are in the Niches\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"One of the big reasons people fail with their new business is that they don't niche down far enough. In this episode Dave discusses some examples of companies who have been very successful by going deep into a niche to serve their customers."}