{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fgarmology.simplecast.com%2Fepisodes%2Fgarmology-genevieve-sweeney-zil3_Osp","width":444,"version":"1.0","type":"rich","title":"We met knitters in run-down pubs - With Genevieve Sweeney, knitwear (#96)","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/97f64697-e8fb-41f9-ae7a-e6636b74849c/790e9b33-c12c-428e-803e-1ded242b7f62/genevieve-3x3.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/dd83a588-088b-4420-88fd-8dd9bc3eaf5b\" height=\"200\" width=\"100%\" title=\"We met knitters in run-down pubs - With Genevieve Sweeney, knitwear (#96)\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"This week Genevieve Sweeney stops by to chat about the easy path of starting her knitwear brand. Or rather, how wanting to start making knitwear led her on a tour of discovery of discarded and obsolete machinery, meeting contacts in run-down pubs, locating expert knitters that had been put out to pasture, her husband becoming a trojan horse to get a foot inside the factory doors and be taken seriously. Oh, and how satisfying it is to succeed!"}