{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fgetting-granular.simplecast.com%2Fepisodes%2Fgeofencing-UveXDT0G","width":444,"version":"1.0","type":"rich","title":"Geofencing","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/b0ab429e-6549-4c59-bf80-b5a9da3fac45/45f303b0-6c9c-4e7e-a5f7-43649d2140c0/podcast_cover_geofencing_ppc.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/e093ffd3-4dbc-4312-a7fa-ed0cff5c8b24\" height=\"200\" width=\"100%\" title=\"Geofencing\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"Geofencing is the latest buzzword in PPC marketing. But what does it really mean? In this episode, Jordon Meyer (Founder) and Steve Kroll (VP) of Granular® breakdown geofencing and where the term came from. They discuss exactly what it is, how it came to be a buzzword within the industry and debunk the misconceptions about its effectiveness."}