{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fgetting-granular.simplecast.com%2Fepisodes%2Fppc-origins-noah-hardy-MupCJZPB","width":444,"version":"1.0","type":"rich","title":"PPC Origins - Noah Hardy","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/eeb4e056-38da-4d20-84a7-b546ed324c4e/28899128-73cf-4e9b-992d-55fb581e855d/podcast_cover_noah.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/4285cef0-cef2-41d8-a8ca-5e67b669e7db\" height=\"200\" width=\"100%\" title=\"PPC Origins - Noah Hardy\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"In Episode 50 of the Getting Granular podcast, host Chris Cesar sits down with Noah Hardy to explore his nearly decade-long journey through digital marketing and paid media. Noah shares how starting at a Milwaukee startup at just 19 years old led him to discover a passion for PPC, eventually taking him to VaynerMedia, e-commerce brands, agency roles, and ultimately Granular. Along the way, he discusses the evolution of paid search and social, his passion for creative testing, the importance of understanding profitability and building genuine client relationships, and why marketers should look beyond surface-level performance metrics. Noah also shares his perspective on AI, automation, and the future of PPC, including why human strategy and oversight will remain essential as platforms take on more control. He closes with a simple piece of advice shaped by his own career: find work you genuinely enjoy doing."}