{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fgetting-granular.simplecast.com%2Fepisodes%2Fppc-origins-sarah-christiaansen-b8EKaYS2","width":444,"version":"1.0","type":"rich","title":"PPC Origins - Sarah Christiaansen","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/9800f774-b7a8-453e-b15d-913aa944e8cc/66b7b406-6d47-4e8b-8240-f8f422c0801f/podcast-20cover-ppc-20origins-sarah-20christiaansen.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/17052c66-cc42-4e42-a1a9-421707e31541\" height=\"200\" width=\"100%\" title=\"PPC Origins - Sarah Christiaansen\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"In episode 45 of \"Getting Granular\", host Chris Cesar chats with Sarah Christiaansen, a Paid Media Specialist at Granular, to explore her unique journey into the world of paid media and digital marketing. Sarah opens up about her transition from a creative background in design to specializing in PPC, sharing the motivations, challenges, and unexpected joys she’s encountered along the way. Together, they discuss shifts in the industry, such as the role of AI in advertising and the platforms that have come and gone. Sarah also reveals her approach to client relationships, her thoughts on effective campaign management, and why staying “granular” in targeting is essential."}