{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fgetting-granular.simplecast.com%2Fepisodes%2Fthe-click-brief-podcast-may-2026-3JT1itmI","width":444,"version":"1.0","type":"rich","title":"The Click Brief Podcast: May 2026","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/eeb4e056-38da-4d20-84a7-b546ed324c4e/5ebb3b81-3861-4ea7-83df-59b451bb2eb7/click_brief_podcast_may.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/3ad0a3f0-133a-4157-b4fe-73a1d924ec04\" height=\"200\" width=\"100%\" title=\"The Click Brief Podcast: May 2026\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"Jeremy Packee and Emily Anderson unpack the biggest month in digital advertising this year, with a deep dive into the major announcements from Google Marketing Live 2026. They break down Google's push toward AI-powered search, agentic commerce, conversational shopping experiences, and predictive measurement, including updates to AI Mode, AI Max, Demand Gen, Merchant Center, and new lead generation tools. The episode also explores Universal Cart, AI-powered creative workflows, evolving attribution models, and Google's growing reliance on first-party data and modeled conversions. Throughout the discussion, Jeremy and Emily separate the hype from the practical takeaways, highlighting what advertisers should test now, what remains experimental, and how marketers can prepare for a future where AI plays a larger role across search, shopping, creative, and measurement. Follow The Click Brief for fast, no-fluff performance marketing updates every month."}