{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fglam-grow-d1fda468.simplecast.com%2Fepisodes%2Fapothekary-fhapm_VX","width":444,"version":"1.0","type":"rich","title":"From Wall Street to Wellness: The Story Behind Apothékary With Founder, Shizu Okusa","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/4436e770-7f86-4e97-a63d-4f617217e93c/e73f36be-211b-4051-95dd-4fccfe7be263/wavebr-podcast-cover-02-1.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/76163567-e616-490b-a6e6-dc9757f2b361\" height=\"200\" width=\"100%\" title=\"From Wall Street to Wellness: The Story Behind Apothékary With Founder, Shizu Okusa\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"Apothékary is a modern wellness company rooted in Japanese herbal tradition and designed to\nreplace synthetic quick fixes with targeted, plant-based remedies. Founded by Wall Street\nalum-turned-entrepreneur Shizu Okusa, the brand was born from a personal shift toward\nbalance, ancestral wisdom, and root-cause healing. Apothékary bridges 5,000 years of\nJapanese herbal medicine with contemporary bioavailability science to create clean, clinically\ninformed tinctures. Rather than one-off supplements, its formulas are designed as a 24-hour\nritual system supporting the body from morning to night with intentional, functional blends. The\nbrand sits at the intersection of ritual and results, turning daily wellness into a consistent,\nstructured practice rather than a reactive habit. What sets Apothékary apart is its commitment to\nboth heritage and evidence, pairing centuries of traditional use with emerging clinical research\nand in-house studies. The result is a category-defining approach to herbal wellness that feels\nboth deeply ancestral and distinctly modern.\nIn this episode, Shizu also discusses:\n●\n●\n●\n●\n●\n●\nJapanese Longevity Secrets\nWhy Liquid Tinctures Beat Pills With 98% Absorption\nHow TikTok Shop and 15,000 Affiliates Generate $1M a Month\nUnlock Better Sleep by Taking Supplements on an Empty Stomach\nThe Two-Times Rule for Raising Capital\nWhy They Sell One BlueBurn Every 90 Seconds\nWe hope you enjoy this episode and gain valuable insights into Shizu's journey and the growth\nof Apothekary. Don't forget to subscribe to the Glam & Grow podcast for more in-depth\nconversations with the most incredible brands, founders, and more.\nBe sure to check out Apothekary at www.apothekary.com and on Instagram at @apothekary"}