{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fglam-grow-d1fda468.simplecast.com%2Fepisodes%2Fdedcool-FnooerCd","width":444,"version":"1.0","type":"rich","title":"Dedcool: Scenting Your Life with Founder Carina Chaz ","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/4436e770-7f86-4e97-a63d-4f617217e93c/e73f36be-211b-4051-95dd-4fccfe7be263/wavebr-podcast-cover-02-1.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"","height":200,"description":"Carina, who started creating fragrances at the young age of 13, is the visionary founder behind Dedcool, the contemporary fragrance brand renowned for its gender-neutral, nontoxic, vegan, biodegradable scents and fun branding. With a passion for sustainability and innovation, Chaz has revolutionized the fragrance industry by creating artisanal scents that resonate with modern consumers. Her journey began with a desire to disrupt the traditional fragrance market and offer inclusive, eco-conscious alternatives. Through DedCool, she has blended luxury with sustainability, crafting fragrances that evoke unique moods and memories while prioritizing cruelty-free and vegan practices. Her bold vision and dedication to sustainability continue to shape the future of fragrance.\n\nIn this episode, Carina also discusses:\n\nBuilding from an idea to an instagram page to a real business\nBeing a child of the lab\nLayering 101\nUsing fragrance as a form of self expression\nThe success of their Simple Tin\nDifficulty scaling a brand with a lack of financial knowledge\nExpansion into different home categories\n\nWe hope you enjoy this episode and gain valuable insights into Carina’s journey and the growth of Dedcool. Don't forget to subscribe to the Glam & Grow podcast for more in depth conversations with the most incredible brands, founders, and more.\nBe sure to check out Dedcool at www.dedcool.com and on Instagram at @dedcool \n"}