{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fglam-grow-d1fda468.simplecast.com%2Fepisodes%2Fkate-mcleod-Hc4WxjXr","width":444,"version":"1.0","type":"rich","title":"From Culinary Arts to Beauty Innovation: The Kate McLeod Story","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/4436e770-7f86-4e97-a63d-4f617217e93c/e73f36be-211b-4051-95dd-4fccfe7be263/wavebr-podcast-cover-02-1.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"","height":200,"description":"Kate McLeod, the founder of the award-winning and zero waste beauty brand, created her collection of Body Stone solid moisturizers in her Brooklyn kitchen. With her classical culinary training, she was able to transform cocoa butter into a unique beauty solution that brings intentioned moments of self care to everyday routines. The brand's founding mission to create safe and effective products continues to drive its growth, with each innovative product introduced seeking to transform the sustainable beauty landscape.\n\nIn this episode, Kate shares her story and insights, including:\nHow she and her husband reconnected, which ultimately led to the founding of the dating app \"Hinge\"\nChallenges faced while building the brand\nExpanding the brand into mass retail\nMarketing strategy, including specific channels and initiatives that are working for the brand today\nYou'll also hear Kate's advice to her younger self and what's next for Kate McLeod.\n\nBe sure to check out Kate McLeod at www.katemcleod.com and on Instagram @KateMcleod\n\nWe hope you enjoy this episode and gain valuable insights into Kate McLeod's journey and the growth of her brand. Don't forget to like and subscribe to the Glam & Grow podcast for more exciting perspectives.\n"}