{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fglam-grow-d1fda468.simplecast.com%2Fepisodes%2Flashify-PyluPXqO","width":444,"version":"1.0","type":"rich","title":"How Sahara Lotti Built Lashify—and Redefined Innovation in Beauty","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/4436e770-7f86-4e97-a63d-4f617217e93c/e73f36be-211b-4051-95dd-4fccfe7be263/wavebr-podcast-cover-02-1.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"","height":200,"description":"A former Hollywood screenwriter with a sharp eye for aesthetics, Sahara Lotti turned her storytelling instincts into design innovation. Frustrated by salon lash extensions that were costly, damaging, and time-consuming, she set out to invent something better—and did. In 2016, she founded Lashify, launching the Fuse Control® Wand and Gossamer® lashes, designed to be applied beneath the lash line with her patented Underlash™ technique. What began as a personal solution has grown into a worldwide movement embraced by makeup artists, celebrities, and everyday consumers alike. Today, Lashify holds over 750+ patents and 1,000 trademarks worldwide—proving that independent innovation can stand up to an industry dominated by conglomerates. Through relentless IP defense, Lotti has become one of the few female founders to set legal precedent for protecting creative work. Independent, inventive, and unfiltered, she’s built Lashify not just as a beauty brand but as a statement of ownership, vision, and freedom.\nIn this episode, Sahara also discusses:\nHarnessing obsession as a driving force for success\nHow Lashify is transforming lives, from renewed confidence to weight loss\nExposing IP theft and the dark side of the beauty industry\nLeading global innovation in lash technology\nThe brand’s unexpected mission: a fierce love for dogs\nRevolutionizing lashes and the future of beauty\nWe hope you enjoy this episode and gain valuable insights into Sahara's journey and the growth of Lashify. Don't forget to subscribe to the Glam & Grow podcast for more in-depth conversations with the most incredible brands, founders, and more.\nBe sure to check out Lashify at www.lashify.com and on Instagram at @lashify \n"}