{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fglam-grow-d1fda468.simplecast.com%2Fepisodes%2Fsarah-creal-f8Z9x7mo","width":444,"version":"1.0","type":"rich","title":"The New Era of Luxury Beauty With Sarah Creal","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/4436e770-7f86-4e97-a63d-4f617217e93c/e73f36be-211b-4051-95dd-4fccfe7be263/wavebr-podcast-cover-02-1.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/1a0fecda-e512-4ef2-bfd0-9256886dc3be\" height=\"200\" width=\"100%\" title=\"The New Era of Luxury Beauty With Sarah Creal\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"Created specifically with women over 40 in mind, Sarah Creal is the luxury beauty brand focused on high-performance makeup and skincare that wears beautifully on mature skin. The line emphasizes multifunctional formulas that deliver hydration, repair, and long-lasting wear without settling or fading. Founded in 2024 by industry veteran Sarah Creal, the brand was born from her belief that this consumer had been consistently overlooked. Creal brings more than 30 years of experience, having held leadership roles at brands like Prada Beauty, Tom Ford Beauty, Bobbi Brown, and Victoria Beckham Beauty. Her vision is rooted in showing beauty on real women, using models 40+ and prioritizing results over trends. At its core, Sarah Creal celebrates confident, lived-in beauty with innovative products designed to truly perform.\nIn this episode, Sarah also discusses:\nHer 30-year journey from behind the beauty counter to becoming the CEO of her own company\nThe challenge of securing funding for a niche beauty brand in a male-dominated private equity world that didn’t quite get it\nWhy hydration is the real key to unlocking youthful-looking skin\nFace Flex™—the concealer designed to move with your skin and defy visible aging\nWhat really goes into product creation, and why developing a formula takes two years or more\nPartnering with Sephora and shaping what’s next in beauty\nWe hope you enjoy this episode and gain valuable insights into Sarah's journey and the growth of Sarah Creal. Don't forget to subscribe to the Glam & Grow podcast for more in-depth conversations with the most incredible brands, founders, and more.\nBe sure to check out Sarah Creal at www.sarahcrealbeauty.com and on Instagram at @sarah creal "}