{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fglam-grow-d1fda468.simplecast.com%2Fepisodes%2Fvitruvi-NFOvkokl","width":444,"version":"1.0","type":"rich","title":"Changing the Air Care Space with Sara Panton, CEO and Cofounder of Vitruvi","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/4436e770-7f86-4e97-a63d-4f617217e93c/e73f36be-211b-4051-95dd-4fccfe7be263/wavebr-podcast-cover-02-1.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/0d6511f1-b11b-442b-837d-dc3588dc0a2f\" height=\"200\" width=\"100%\" title=\"Changing the Air Care Space with Sara Panton, CEO and Cofounder of Vitruvi\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"When Sara and her brother Sean learned of the toxic chemicals used in traditional air care and home scenting products, they set out to create a better alternative for people and the planet. Inspired to rethink how individuals could vastly improve the air quality in their homes, they started the company blending and creating their first collections by hand. Today they lead a passionate team with the mission to make people feel at home.\n\nSara also shares:\nWhat inspired her to start the brand\nChallenges faced while building the brand\nExpanding the brand across retail channels\nMarketing strategy including specific channels and initiatives that are working for the brand today\nYou'll also hear Sara's advice to her younger self and what's next for Vitruvi.\n\nBe sure to check out Vitruvi at www.vitruvi.com and on Instagram @Vitruvi\n"}