{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fglam-grow-d1fda468.simplecast.com%2Fepisodes%2Fyse-pMHCG5__","width":444,"version":"1.0","type":"rich","title":"Getting YSE: Molly Sims’ Journey to Effortless, Efficacious Skincare ","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/4436e770-7f86-4e97-a63d-4f617217e93c/e73f36be-211b-4051-95dd-4fccfe7be263/wavebr-podcast-cover-02-1.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"","height":200,"description":"YSE Beauty, pronounced \"wise,\" is Molly Sims’ answer to years of searching for skincare that truly delivers. After testing thousands of products throughout her career as a model, actress, and beauty authority, she decided to create her own—skincare that’s as effective as it is luxurious. YSE is rooted in real-life experience, blending clinically proven ingredients with a straightforward, no-fuss philosophy. It’s all about helping women feel confident in their skin, without the overwhelm. The brand reflects Molly’s signature balance of aspirational and relatable—elevated, but never out of reach. With YSE, she’s bottling up the wisdom she’s gained and sharing it in a way that actually works.\nIn this episode, Molly also discusses:\nNailing her holy grail skincare routine for true bare-faced beauty\nCreating customer profiles and determining whose buying and why\nExfoliating for glow, not pain\nFostering a community that values transparency and shared beauty experiences\nLaunching in Sephora and the importance of the partnership\nTheir new lip tints that sold out in 2 days (don’t worry they are back in stock)\nWe hope you enjoy this episode and gain valuable insights into Molly’s journey and the growth of www.ysebeauty.com. Don't forget to subscribe to the Glam & Grow podcast for more in-depth conversations with the most incredible brands, founders, and more.\nBe sure to check out YSE Beauty at www.ysebeauty.com and on Instagram at @ysebeauty "}