{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fgo-fungal.simplecast.com%2Fepisodes%2Fepisode-4-jessica-j-alexanderson-oMyeFElM","width":444,"version":"1.0","type":"rich","title":"How Manufacturers \"Should\" Promote Recycling","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/deb908f5-7056-408f-9844-292d37415e9f/550bbe26-6831-48ea-9541-bb3172653b1f/gofungal-sqat2x.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/16215052-9333-4a12-acba-7729553bdf21\" height=\"200\" width=\"100%\" title=\"How Manufacturers &quot;Should&quot; Promote Recycling\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"Have you heard about \"The Girl Who Recycled 1 Million Cans\"? It's not just a feel-good book for kids, it's a genius approach to content marketing for manufacturers. Today we're talking to Jessica Alexanderson about how her scuba adventures spotting scrap metal garbage in the ocean inspired her to join forces with a scrap metal company to promote recycling. "}