{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fgo-fungal.simplecast.com%2Fepisodes%2Fs1ep9-madelaine-anderson-gHwk__T1","width":444,"version":"1.0","type":"rich","title":"Brand Storytelling 101: Don't be a Hero","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/deb908f5-7056-408f-9844-292d37415e9f/550bbe26-6831-48ea-9541-bb3172653b1f/gofungal-sqat2x.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/5dfa3459-f69e-4473-8f81-9de879f0cc6f\" height=\"200\" width=\"100%\" title=\"Brand Storytelling 101: Don&apos;t be a Hero\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"B2B marketers, it's not about us, it's about our customer! They are the hero in the story. Madelaine Anderson is a brand story teller and creative director at Talus Films. In this conversation, she breaks down the core components of a brand story and how to position your product and company within the story. Hint....neither belong in the center :) "}