{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fgo-fungal.simplecast.com%2Fepisodes%2Fs2-ep5-CYeRsnqb","width":444,"version":"1.0","type":"rich","title":"Inside Oatly’s Unconventionally Quirky Brand Strategy","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/deb908f5-7056-408f-9844-292d37415e9f/550bbe26-6831-48ea-9541-bb3172653b1f/gofungal-sqat2x.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/dada8d32-672d-4533-a1a7-f45b8cb91aab\" height=\"200\" width=\"100%\" title=\"Inside Oatly’s Unconventionally Quirky Brand Strategy\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"Oatly’s brand marketing can be summarized in 2 words “Predictably Unpredictable” according to their EVP of Global Communications, Brendan Lewis. In this episode, we share a deliciously dairy-free inside scoop of how a small Swedish startup took over the globe by going against the grain (Well technically they went with the grain since oats are grains…you get the idea)"}