{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fgo-fungal.simplecast.com%2Fepisodes%2Fs2ep20-tom-arduino-XpHDjoRf","width":444,"version":"1.0","type":"rich","title":"What's Your Go-To-Market Strategy?","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/deb908f5-7056-408f-9844-292d37415e9f/550bbe26-6831-48ea-9541-bb3172653b1f/gofungal-sqat2x.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/fd3f5b7b-8373-406e-9971-3c18eb4e8730\" height=\"200\" width=\"100%\" title=\"What&apos;s Your Go-To-Market Strategy?\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"\"Why are we not seeing results with our marketing efforts?\" It turns out the first place to look is your GTM (Go-To-Market) strategy. According to marketing strategy expert Tom Arduino \"You might get lightning in a bottle at first, but without a solid GTM strategy it's not sustainable.\" In this episode, Tom breaks down the big 3 pieces of your GTM strategy, where to start and why many fail. \n\nFollow Tom on Linkedin: https://www.linkedin.com/in/tomarduino/\n\n"}