{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fgo-fungal.simplecast.com%2Fepisodes%2Fs2ep24-hayley-parr-_YbTKL6J","width":444,"version":"1.0","type":"rich","title":"No Room for Ego - Account Based Marketing","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/deb908f5-7056-408f-9844-292d37415e9f/550bbe26-6831-48ea-9541-bb3172653b1f/gofungal-sqat2x.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/283f29c1-4a34-4418-94ac-7c5a519dcb92\" height=\"200\" width=\"100%\" title=\"No Room for Ego - Account Based Marketing\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"You have to check your ego at the door if you want to run a successful Account Based Marketing (ABM) campaign. That's the first thing Hayley Parr told us after her team ran 47 ABM campaigns in a year. She shares what works, what doesn't and how to get everyone to commit. No small task!\n\nFollow Hayley on LI: https://www.linkedin.com/in/hayley-parr-mba-519b4a43/"}