{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fgoals-profits-soul-business-show.simplecast.com%2Fepisodes%2Fcanva-opJPE_Zq","width":444,"version":"1.0","type":"rich","title":"Canva Tough Pricing Lesson","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/ec93b516-3d3c-4ccc-8937-1d1c7817bab7/e9d73f93-1ae1-41e9-9761-1b0a68a13925/gpsbiz-pdst-ep32-canva-pricing-3000.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/c2796d39-af00-4570-bace-7a2e380601ef\" height=\"200\" width=\"100%\" title=\"Canva Tough Pricing Lesson\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"What happens when a company with over 170million loyal customers who love their products suddenly decides to increase their prices by over 400%? You would think that by now companies would have seen too many examples of internet outrage and they would not tempt fate by engaging in outrageous behavior. \nBut they don’t and Canva learned this lesson recently when it surprised, shocked, and angered its big and very loyal customer base by suddenly announcing a 400% price increase. Why did they do this and what happened? \nI’ll talk about it in this week’s podcast."}