{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fgrammar-girl-grammarpaloozian-bonus-feed.simplecast.com%2Fepisodes%2F1191-LpLBYsT3","width":444,"version":"1.0","type":"rich","title":"The case for language clarity, with Iva Cheung","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/144e46c6-af93-41fd-b037-2ab1fda9b542/ce075fd3-781a-43fb-9ef3-a465b9d2739d/grammar_girl_assets_templates_2_fb_ig_profile_picture_v1.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/49d1622d-62c1-4052-9c09-5004f9897e9a\" height=\"200\" width=\"100%\" title=\"The case for language clarity, with Iva Cheung\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"1191. This week, we talk to Iva Cheung, a plain language expert and editor who has helped shape Canada's plain language standards. We look at what plain language actually means (it's more than just short words and simple sentences) and why it matters for healthcare, legal rights, and everyday communication. Then we explore cognitive load theory, the expertise reversal effect, and why user testing is the secret ingredient most writers skip. "}