{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fgrammar-girl-grammarpaloozian-bonus-feed.simplecast.com%2Fepisodes%2F1221-dCI7cT66","width":444,"version":"1.0","type":"rich","title":"Min-maxxing, looksmaxxing, and Nixon-maxxing, with Roger Kreuz ","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/144e46c6-af93-41fd-b037-2ab1fda9b542/ce075fd3-781a-43fb-9ef3-a465b9d2739d/grammar_girl_assets_templates_2_fb_ig_profile_picture_v1.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/33b30cba-50bc-4c80-a175-c614da8200a0\" height=\"200\" width=\"100%\" title=\"Min-maxxing, looksmaxxing, and Nixon-maxxing, with Roger Kreuz \" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"1221. This week, we talk to Roger Kreuz, associate dean at the University of Memphis, about the \"maxxing\" craze. We look at how it started with min-maxxing in 1990s gaming culture, how looksmaxxing spread from the manosphere, and why it isn't quite a suffix. Then we look at what that second X is doing, why \"Nixon-maxxing\" might be peak maxxing, and why a brand picking up your slang usually kills it. "}