{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fgreatness.floodgate.com%2Fepisodes%2Flesson-of-greatness-nail-your-niche-_AoAqTV8","width":444,"version":"1.0","type":"rich","title":"Breakthrough Lessons: Nail Your Niche","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/755ac355-69bf-4687-8f80-db449fbd5b94/08779fc2-3126-4c8f-8154-2e2d8d273a52/pattern-breakers-logo.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/368a04bb-0b2c-412a-a4a1-9d0cbc05a568\" height=\"200\" width=\"100%\" title=\"Breakthrough Lessons: Nail Your Niche\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"\nFounders are naturally drawn to the tantalizing potential of their product reaching a vast market, but the route to victory starts with nailing a niche before going for the broader opportunity. In this lesson of greatness, Mike Maples, Jr of Floodgate calls on the lessons of Spotify co-founder Daniel Ek to examine how this is done: Identify a stronghold where you can dominate, deliver a Delta 4 experience, and do everything possible to create unfair advantages in your favor."}