{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fgrit-to-greatness.simplecast.com%2Fepisodes%2Fep-21-matt-cook-ultra-success-ZwovWjDA","width":444,"version":"1.0","type":"rich","title":"Ep 21: Matt Cook, ULTRA Success","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/eef3e40b-b52c-4b94-abd9-13a623d3e550/10a0f548-482e-4047-9dbe-1e5dba28cc1d/img-3257.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/09a6eee1-6f9e-491e-9229-0413db94e3aa\" height=\"200\" width=\"100%\" title=\"Ep 21: Matt Cook, ULTRA Success\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"Our good friend Matt Cook returns to share STORIES and LESSONS from his recent SPARTAN ULTRA RACE. \nHe shares about what he went through in his preparation, and during the race. The battle is both MENTAL and PHYSICAL.\nSome of his key points to be prepared to learn from are:\nMAKE THE DECISION\nThere will be SETBACKS AND CHALLENGES\nThe need for ACCOUNTABILITY\nBe STRONG AND COURAGEOUS/DO NOT QUIT\nDo you have a BHAG? (Big Hairy Audacious Goal)"}