{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fgrowing-the-future.simplecast.com%2Fepisodes%2Faccelerating-digital-ag-7TBhs2yz","width":444,"version":"1.0","type":"rich","title":"Why Do So Many Ag Technologies Never Reach the Farm?","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/1fa356cd-6e54-41a2-bbf4-99a91ee4ce68/2cf5b7da-dfe7-467c-a148-d05cc5ff7982/accelerating_digital_ag.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"","height":200,"description":"Jacqueline Keena, managing director of EMILI, joins Dan to explain how a 5,500 acre commercial farm north of Winnipeg became a real world testing ground for new agriculture technology before it ever reaches a producer's field. She covers the barrier most ag tech companies face, getting access to full scale data instead of just test plot results, and how EMILI connects startups, researchers, and farmers to close that gap. The tension is that Western Canada has plenty of promising agriculture technology and plenty of skilled researchers, but very little infrastructure connecting the two before a product is asked of a paying customer. Producers walk away with a clearer picture of what EMILI actually does and why data interoperability, not the technology itself, is often the real obstacle to adoption."}