{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fgrowing-the-future.simplecast.com%2Fepisodes%2Fcraig-davidson-at-farm-forum-_v4kMPBK","width":444,"version":"1.0","type":"rich","title":"Killing Weeds vs. Growing Trust","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/1fa356cd-6e54-41a2-bbf4-99a91ee4ce68/c2d19969-3198-4deb-b068-8aee27a25ddc/cropped_1788880209779.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/b61a5d73-9544-4349-9fb7-3b513dfc4c3e\" height=\"200\" width=\"100%\" title=\"Killing Weeds vs. Growing Trust\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"Craig Davidson, president of Taurus Ag, joins the show live from Farm Forum in Saskatoon to make the case that agriculture's fastest growing problem isn't technology, it's trust. He walks through how sensor driven farming may remove agronomists from scouting fields within ten years, and argues the job shifts instead toward nutrient density and the story behind what's grown. The tension is that agriculture has been excellent at adopting new technology and comparatively poor at keeping any emotional connection with the people who eat its output. Producers and agronomists both walk away with a clearer picture of where the next decade of the profession is headed, and why the winners will be the ones who can explain, not just deliver, what's in the food."}