{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fgrowing-the-future.simplecast.com%2Fepisodes%2Fevan-shout-at-farm-forum-oPKF_33G","width":444,"version":"1.0","type":"rich","title":"Why Are Farms Still Flying Blind on Their Own Numbers?","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/1fa356cd-6e54-41a2-bbf4-99a91ee4ce68/b106a513-94f3-4c63-8fe0-ccaed04dba70/cropped_1788207342305.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/230768f7-8382-4153-984d-e94362888704\" height=\"200\" width=\"100%\" title=\"Why Are Farms Still Flying Blind on Their Own Numbers?\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"Evan Shout, CFO of Hebert Grain Ventures and Maverick Ag, joins the show live from Farm Forum to explain how a large Saskatchewan operation turned ordinary farm records, tax returns, sprayer logs, combine hours, into a real decision making system. He walks through the strategic pillars Hebert Grain Ventures built its operation around, from labor culture to equipment utilization to stress-testing the farm's finances before a bad year hits. The tension is that most farms already generate the data they'd need to make better decisions, they just never look at it, defaulting instead to gut feel and habit. Producers walk away with concrete examples of what that data actually found, and a clear-eyed argument for why trusting it beats trusting the tank."}