{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fgrowing-the-future.simplecast.com%2Fepisodes%2Ffmc-7mn1uCaw","width":444,"version":"1.0","type":"rich","title":"Anyone Can Buy the Equipment","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/1fa356cd-6e54-41a2-bbf4-99a91ee4ce68/e94a5040-e960-4a00-91d3-1159f3e2f15c/cropped_1788978747860.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/1a2d7763-d7b6-48a0-add7-2513612a8694\" height=\"200\" width=\"100%\" title=\"Anyone Can Buy the Equipment\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"Farm Management Canada is a national organization focused on farm business management research, resources and training. In this conversation its leadership makes the case that management, not production, is the durable competitive advantage on a farm, because equipment and inputs can be matched by anyone while management practices cannot. The discussion works through the seven practices identified in FMC's Dollars and Cents study, what a complete business plan actually covers, and why written goals and peer accountability change behaviour in ways good intentions do not. It closes on the argument that better management is what buys a farm family the freedom it was chasing in the first place."}