{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fgrowing-the-future.simplecast.com%2Fepisodes%2Fgrowing-the-future-with-bill-zimmer-Y9ehr0af","width":444,"version":"1.0","type":"rich","title":"Why Your Soil Microbes Are Bartering With Your Plants","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/1fa356cd-6e54-41a2-bbf4-99a91ee4ce68/1462513e-4019-4761-8299-f23feca3d069/why_a_tornado_hunter_says_risk_is_the_lifeblood_of_farming.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/0040824a-5afa-4fa4-b764-3410c164cfcc\" height=\"200\" width=\"100%\" title=\"Why Your Soil Microbes Are Bartering With Your Plants\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"Bill Zimmer, who built his career in synthetic fertilizer and biostimulant technology from BASF to startups in California and Tennessee, explains soil biology as a literal exchange system between plants and microbes. He walks through why Canadian soils are largely fungi depleted, what the Human Microbiome and Earth Microbiome Projects have revealed about the same biology happening underground, and why major buyers like General Mills are already locking in farmland under regenerative practices. The conversation closes on Bill's view that organic and conventional agriculture are converging rather than staying opposed, with biology as the bridge."}