{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fgrowing-the-future.simplecast.com%2Fepisodes%2Fjoe-dales-pklcXh97","width":444,"version":"1.0","type":"rich","title":"He Built Farms.com Before Farmers Had PCs","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/1fa356cd-6e54-41a2-bbf4-99a91ee4ce68/2b75b78d-9e49-41d9-b698-e1cd144fe491/cropped_1788974451722.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/4ed53e96-fdcf-4c1b-a7ab-1d46ba45da7d\" height=\"200\" width=\"100%\" title=\"He Built Farms.com Before Farmers Had PCs\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"Joe Dales is co-founder of Farms.com and AgCareers.com and President of Ag and Food Innovation at the Roundhouse Accelerator in London, Ontario. He left a crop protection career in 1998 to build internet businesses for an agricultural audience that largely did not yet own computers, and has spent the two decades since building and then backing ag-tech companies. In this conversation he walks through that decision and its early years, explains how an accelerator model borrowed from the technology sector is being adapted for agriculture, and makes a case to farmers that has nothing to do with any specific product: adopt one new practice or technology every year and let the gains compound."}