{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fgrowing-the-future.simplecast.com%2Fepisodes%2Fs4e8-ZapX_oVG","width":444,"version":"1.0","type":"rich","title":"The Truth About Who's Really Farming Big","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/1fa356cd-6e54-41a2-bbf4-99a91ee4ce68/a8e31821-4bec-42c8-91f4-6120fda55023/the_truth_about_whos_really_farming_big.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/d9f47087-46a3-4303-a409-95d1cf06ed78\" height=\"200\" width=\"100%\" title=\"The Truth About Who&apos;s Really Farming Big\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"Michelle Miller, known online as the Farm Babe and named one of Forbes' top farmers to follow, joins Dan to talk about bridging the gap between farmers and an urban public that mostly believes what it's been told about food. She traces her own path from big city skeptic to farm advocate, and walks through the Burger King story where a single tweet got a national ad campaign pulled. The tension underneath the conversation is that agriculture keeps losing the trust war online not because the facts are wrong, but because nobody in the industry tells the story in language a non-farmer can follow. Producers walk away with a working model for talking to someone who's never met a farmer, and proof that pushing back in public actually works."}