{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fgrowing-the-future.simplecast.com%2Fepisodes%2Fseason-4-episode-2-htEBiPPp","width":444,"version":"1.0","type":"rich","title":"What the Next Generation of Seeding Equipment Is Built Around","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/1fa356cd-6e54-41a2-bbf4-99a91ee4ce68/0775a89b-8ea3-4b65-9bce-98d5706e7376/whatsapp_image_2026_07_24_at_41519_am_3.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/2ae8aa34-f6c7-4897-8216-03a656a1287b\" height=\"200\" width=\"100%\" title=\"What the Next Generation of Seeding Equipment Is Built Around\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"Colin Rush made the case that seeding is the most consequential moment in a crop season and that the equipment built for it has barely evolved in a generation. He walks through the Smart Seeder MAX-S -- row-level control, single-pass fertility and seed application, real-time precision -- and explains why Clean Seed Capital exists to fill a gap that the industry's biggest players have chosen to leave open. The conversation is grounded in his unusual career path: military officer to agricultural engineer to precision agriculture company founder."}